In a world where life moves quickly and the days run into each other…wait, you know where I’m going with this…Make time for yourself. Focus. Regroup. The reason question, are you doing it? It’s hard enough to remember commitments, let alone have an ohm moment. BuDhaGirl, founded by Jessica Jesse and Susi Hoimes, serves that greater good by repurposing jewelry as a trend imbued with purpose and ritual. They are on to something.
“The trend is about mindfulness. Today science is confirming that many rituals and contemplative practices used in various of the world’s philosophies and religions work fabulously to help the brain focus and bring about calm. Meditating no longer is just about the lotus position and chanting. It is about stopping briefly, focusing one’s attention on an intention; then the brain can make all the necessary connections to make that intention a reality,” said Jesse.
Think of it as jewelry with a function. BuDhaGirl founders understand that not everyone has an hour to dedicate to chanting or yoga, so they’ve found a way for us to dedicate moments in the day to ourselves.
As you put on the jewelry piece by piece and remove it piece by piece, you’re encouraged to focus on awareness and knowledge. Stop and clear your mind for 20 to 30 seconds, then identify your intention—“Become aware of your want, hope, desire, wish, goal, prayer, or whatever you want to call it,” said Jesse. “Then you will become mindful to that.”
Wearing a BuDhaGirl product is the reminder of that intention during your day. All day you’ll be mindful to the intention you’ve dedicated yourself to. That’s why each piece of jewelry hugs the line between ornament and spiritual touchstones. “Intentions affect outcomes,” said Hoimes.
There are daily meditations provided by BuDhaGirl, specially created by Dr. Rosa Rivas Ph.D., a world-renowned authority in the areas of human development. “She has such a strong conviction that we all can become mindful, caring, aware, loving people. Everything she does carries a message of understanding, empathy and gratitude. She is truly a BuDhaGirl,” said Hoimes.
The six meditations were created to be small re-charging stations during your day. If you feel low on energy, rather than drinking caffeine, listen to Dr. Rivas’ energy meditation and then see how you feel. If the pressures of work are adding up, recite or listen to the stress healing meditation to help you relax.
Rivas is one of numerous physicians that sit on the BuDhaGirl Scientific Advisory Board, which provides BuDhaGirl with the latest information on neuro-scientific research that affects quality of life and addresses issues such as addiction, depression, smoking, brain injury and mental decline due to the aging process.
The jewelry is, of course, gorgeous; some pieces are whimsy, others bold and glamorous. While much of BuDhaGirl collection is made in the United States, the founders works with producers in Thailand in state-of-the-art factories. Materials range from brass-dipped gold, resin, Swarovski crystals, wood, leather, and natural semi-precious stones.
“Ten years from now when people will be using their brain to heal, to process information with heightened awareness so problem solving becomes more efficient, using new and faster methods of learning, improving deeper thinking, maintaining brain performance as we age and many things that we might not even be able to imagine now. People will say, ‘How ever did we get along before mindfulness?’” said Jesse.
