This month, Emily’s List, the nation’s largest resource for women in politics, unveiled the Madam President campaign, a new national campaign to put a woman in the White House. Backed by results from a new battleground state poll, the campaign will build a base of voters committed to a long-term goal of electing the first woman President of the United States.
The polling, conducted by Anzalone Liszt Grove Research, showed that voters in battleground states are ready for a woman president, and see a woman president as someone who can make a positive impact. Of the voters surveyed:
-90% would consider voting for a qualified woman candidate from their party
-86% believe that America is ready to elect a woman president
-72% believe that it is likely that America will elect a woman president in the next presidential election
-51% believe that the women elected to Congress and Senate last cycle are making a positive difference
-75% believe a woman president would be a good thing for this country, and that it will send a positive signal to our children and grandchildren
-And, a female president is perceived to be as capable or more capable than a male president when it comes to: understanding the challenges that middle class families face and the challenge of juggling work and family; ending partisan bickering; and putting families ahead of politics.
Emily’s List president Stephanie Schriock explained, “In 2012 voters across the country elected an historic number of women leaders because they had the right priorities— the Madam President campaign will build on that base, harness their energy and enthusiasm for women’s leadership, and channel it towards putting a woman in the Oval Office.”
The Madam President campaign will target 2016 battleground state voters and hold events in Iowa, Nevada, and New Hampshire in the coming months. The effort will also include significant, sustained online advertising to engage nationwide support, as well as other online activity.
