The Supermodel &
Her Super Greens

Elle Macpherson for Muses & Visionaries

In 2014 Elle Macpherson cofounded a new business venture WelleCo, a whole foods and organic supplement company. She sat down with M&V for an exclusive interview and photo shoot to discuss life, business, family and the overall pursuit of happiness. 

M&V: How have your Australian roots defined you and your career choices?

MACPHERSON: The Australian ‘true blue’ is an expression that means no BS, be authentic and truthful. I believe this is a great Australian trait. I also think Australians are brave and pioneering with a ‘give it a go’ mentality.

M&V: You’ve been the face of many brands. Now you are a boss and making the business decisions. Was it a difficult transition for you?

MACPHERSON: We have such talent behind WelleCo, from the nutritional doctors and Ph.D.s who work on our unique scientific formulations, to the management and production teams. We’re building a great company together, and it’s growing organically. I had to prove my credentials at WelleCo, just like everyone else. Our partners and the board all had to agree I could participate as an active partner. I had to prove I was more than just a spokesperson. I asked my business partner, Andrea Bux, to have faith in me to help run this business and to creatively direct its path. We had worked together on her chemical-free sunscreen brand, Invisible Zinc, in Australia, so she knew a little of what I was capable of. I take it as a huge compliment that she saw this potential and had this faith and encouraged me to step up to a more responsible role.

M&V: How did you first learn about alkalizing greens?

MACPHERSON: I have always been aware of the value of clean nutrition, but meeting Dr. [Simone] Laubscher and learning about acidity in the body and the alkaline solution actually changed my health and my life. I was feeling tired and toxic. As part of the process, Dr. Laubscher suggested I skip synthetic tablets and start taking an absorbable whole-food, alkalising greens powder. After I made lifestyle changes and started to become more alkaline, I noticed benefits right across the board. First was an upbeat energy and proper deep sleep at night, often associated with the body’s natural alkaline state. I believe in the importance of deep sleep and waking up refreshed increases my ability to deal with my day. It’s transformative.

Then as my metabolism started functioning more efficiently, I felt lighter, lost stubborn weight around my middle and had better digestion, so no IBS. It also started to show on the outside. They call it the ‘Alkaline Glow.’ I noticed my skin glowed and felt plump and moisturized, when I have always had a problem with dry skin. Also, my hairdresser commented that my hair was growing quickly and was strong and shiny.

M&V: In layman’s terms, can you explain the alkaline life, alkalising greens and the benefits?

MACPHERSON: In layman’s terms, the alkaline life means less red meat, more plant food, more sleep, less stress, more 035 WELLECO SUPER ELIXIR High Res Greenerwater, less sugar. I learned from Dr. Laubscher that too much processed food, sugar, caffeine, meat and alcohol will leave us with an acidic gut, the cause of inflammation, bloating, weight gain, susceptibility to illness, fatigue, headaches, insomnia and countless other undesirable symptoms. Maintaining the body’s natural healthy balance and opting for alkaline can leave the body feeling lighter, cleaner, and bursting with energy, which is why I love it.

M&V: What is the biggest misconception about being a model?

MACPHERSON: I’ve always been fascinated by the business behind the brands and tried to learn as much as I could along the way. It should be easier for women to go from the billboard to the boardroom. If you’re a model, it’s assumed you can’t do both.

M&V: The concept of beauty is subjective. How has your frame of mind changed about what beauty is?

MACPHERSON: I believe in beauty from the inside out: Get your body well, functioning well on a cellular level, and that will iron out a lot of the issues that you may think can be helped with a quick fix. I truly believe nourishment is the No. 1 place to look, particularly for women at my age. Simplicity is key and I value wisdom that comes with getting older.

M&V: Are your children involved with your entrepreneurial endeavors?

MACPHERSON: They are very inquisitive and love asking lots of questions. My son Cy is so excited and having his say about The Super Elixir new Kids Protein, which launches in 2016. My eldest, Flynn, is going to college next year to study business. I imagine he will be on the board of one of my companies.

This article was originally published in the Dec 2015/Jan 2016 issue of Muses & Visionaries. Click here to read the article in its entirety.

Main image shot by Gio Alma for Muses & Visionaries


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