Lori Jayne and the World of Monogramming

Lori Jayne Monogramming
Some of the monogramming styles available at the store.

Some of the monogramming styles available at the store.

Some careerists foresee their paths early on. They are the lucky ones, and Lori Jayne Bernstein is one of those few. When Bernstein was a child, she was selling hair barrettes at her country club. It was the beginning of a fruitful and satisfying career. Fast-forward into adulthood, and Bernstein is the owner of not one but two Palm Beach boutiques stores that capture her aesthetic and entrepreneurship. The eponymous stores line South County Road in Palm Beach, conveniently located across the street from one another. The 306 South County Road location offers luxury items (tableware, bedding and more) and is known as the “silver lining side,” and 305 South County Road is filled with items for children, as well as hostess gifts that will make even the most forgettable guest at the party unforgettable. Bernstein is also a monogram specialist. From stationary and barrettes to bar carts and fabric-covered chairs, Bernstein can monogram any object in your own handwriting or a more traditional monogram. So what sets Lori Jayne’s store apart from other monogramming businesses? We sat down with Lori Jayne Bernstein to find out how she became a success story.

M&V: You are a successful entrepreneur and the mother of two. How do you balance both titles?

BERNSTEIN: I’m fortunate to have everything within a few miles of each other, more or less. I think one of the most important things is really surrounding yourself with great people. No person can do everything themselves as much as we think we can. I have an amazing team of people who support me and help me in so many ways. I can’t say that I do it all myself. Also, you have to make that career something you love to do. Because if you love what you do, you don’t care how much time you spend on it. If you love what you do, you can do it well.

Silver and emerald tableware and accessories

Silver and emerald tableware and accessories

M&V: Tell me more about the barrettes you sold as a child?

BERNSTEIN: I always loved working with my hands. The creativity blossomed out of making barrettes from scraps, which I would recover from a family friend, Helene Batoff, who made frames and desk accessories. She would give me black garbage bags full of leftover swatches.

Bedding, blankets and a mix of silver accessories

Bedding, blankets and a mix of silver accessories

M&V: Where did your interest in monogramming come from?

BERNSTEIN: I loved monogramming. Initially, I would take it to someone else to get the barrettes embroidered. Then I would get very frustrated waiting for it. So I bought a small, happy homemaker machine and started monogramming everything myself. “No” is not in my vocabulary; I hate saying no to people. So when it came to people asking for monogramming, and my machine couldn’t fit the item on it, it frustrated me. I rented another machine and then got a bigger space.

M&V: What sets your store apart from other monogramming businesses?

BERNSTEIN: Most items can be tailored to anyone’s interests. We can engrave or embroider certain things faster than others. The equipment is pretty much all on site. You can almost always have instant gratification here. We’re all about making people look good. It’s limitless. Most monogram shops have six fonts, and here, everything goes, whether it’s recreating or tweaking. The best thing is when we can tailor something to that specific friend. Anything personalized makes a great gift because it doesn’t look like you just grabbed it off the shelf.

Vibrant napkins and napkin holders

Vibrant napkins and napkin holders

 

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