Influencers | theSkimm Founders Danielle and Carly

TheSkimm by Sophie Elgort

Danielle Weisberg and Carly Zakin, founders of theSkimm

From the plethora of Internet pages to the overdramatic political news shows, there’s definitely no shortage of news sources, or is there? When theSkimm, a free, daily e-newsletter sent out in the early hours of morning with snippets of the day’s most important national and international news, launched in 2012, it exposed a media dilemma. No one else was truly offering an easy-to-digest newsfeed accessible through smartphones for on-the-go people. Enter 28-year-olds Danielle Weisberg and Carly Zakin, two TV news media veterans.


image credit refinery29

Thanks in part to their girlfriends’ constant requests for news updates, Weisberg and Zakin took a hard look at the available sources and discovered the need for a current guide of daily events for the 21st century person. They reformatted the written word: Instead of the typical, lengthier print stories, they wrote using television’s shorter, more conversational tone, and targeted it to today’s busy woman, the kind that reaches for her iPhone and checks her e-mails and Insta before she’s even crawled out of bed. The result is over half a million people are reading theSkimm’s brief news synopses that give background, analysis and the takeaway, or “theSkimm.”

Click here to read the full article in the February/March issue.

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